HOW TO DEVELOP A STRATEGY?
WHERE ARE WE?
Discuss where you are and your client are in your partnership. Examine how you got there and what has gone weil and what hasn't.
WHERE DO WE WANT TO GO?
Think blue skies - what would drive the most value if there were no obstacies. Then group these into what's realistic and what is aspirational. This will help with prioritising. Don't disregard the "someday" ideas - you will come back to them
WHAT CHANGES HAVE TO BE MADE?
Compare the current state and the desired state. What's inhibiting you? What do you need to stop or start doing? What would it take to get the results you want?l
HOW SHOULD CHANGES BE MADE?
Change won't happen overnight, there are things you can do yourself which will deliver a fast result but generally you will need to persuade other people to buy into your strategy. How are you going to get their support - intellectually and emotionally?
HOW TO MEASURE PROGRESS?
Don't get too hung up on measurement. A rough and dirty figure is fine. This isn't going to be audited by a team or forensic accountants. You want to demomstrate progress that brings your strategic account plan to life.
