1. Commit to your business. 2. Share your profits with all your associates, and treat them as partners. 3. Motivate your partners. 4. Communicate everything you possibly can to your partners. 5. Appreciate everything your associates do for the business. 6. Celebrate your success. 7. Listen to everyone in your company. 8. Exceed your customers’ expectations. 9. Control your expenses better than your competition. 10. Swim upstream.